More and more we’re coming to see that strategy is as much about interpreting as it is about analyzing. When we look at the prospects of a car like the Mini Cooper, we must not only measure its fuel consumption and interior space but also take into account the beauty of its design and the exhilaration of driving it. We can quantify the revenue opportunities from impinging on the privacy of Facebook users, but we can’t measure the betrayal those users feel. Although factors such as design and trust can’t be reduced to numbers, they can be interpreted and understood. In fact, only by understanding them can we make meaningful … Continue reading Don’t Get Blinded by the Numbers (Roger L. Martin)